Dan Zarrella is an award-winning social, search, and viral marketing scientist and author of the O’Reilly Media book “
The Social Media Marketing Book“. He has a background in web development and combines his programming capabilities with a passion for social marketing to study social media behavior from a data-backed position and teach marketers scientifically grounded best practices.
The Science of Blogging
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Key takeaways for me:
- LIWC - linguistics content
- Sex & Positivity sell
- Self referential content is not retweeted
- People like your "insight & opinions"
DO NOT blog about yourself
- People link to video; people do not tend link to photos
- Comments more on photos, less on video
- Words like: "Recent, insight, soon, answers" - people like to link to your personal opinion
- Ask for comments to your blog posts - incentivize comments
Words:
- Most retweetable words - YOU (how can I help you)
- Sharable words - Why, how and most
- Least viewed words – franchise, episode (people don't like episodic)
- Least linked to – boring words
- Stay way from overly technical jargon
- Least retweetable words – game, going, LOL, watching (stop talking about yourselves)
- Facebook is for "Jersey Shore" not for people that understand social media; stay away from dork terms
Grammar matters
- Facebook content shouldn't be written over a 6th grade level
- Write simply and plainly; short
- Like and recommends: The Elements of Style, Fourth Edition
- "Sheeple" - Social Proof reduces fear of content
Timing:
- When should I publish?
- Publish early in the morning
- Linking to your content early morning
- 4PM is more retweetable time
- Post on Monday for views and links
- Weekend post get more comments
How often should I post?
- People want timely content
- More than one post a day for will overtime increased views and percieved expertise