Tasty Intelligence From Dell's Social Posse

Thursday, April 7, 2011 at 4:47PM
Justice Mitchell in Brand, Business, Richard Binhammer, Social Media, brands, dell, evolution, presentation, social media

When it comes to launching products Dell Computers is one of the many brand power-houses. Richard Binhammer, is one of the head cats in Dell for their social media division. While I didn't see if give this presentation there are some nice nuggets in there that can benefit. Additionally, as I'm taking my 'Advanced Social Media' certification through the University of San Fransisco I recently watched a lecture that include some amazing insight from Richard Binhammer.

 

 

• Control in your market is not as important as "influence" in your market
• Only people can brand products or services
• Leverage social media to drive MANY business function (both B2B, B2C and internal)
• Customer-connected employees are quintessential to your success

Article originally appeared on Social Media Marketing Blog Professional (http://justicemitchell.squarespace.com/).