- Be fearless.
- Ideas are just clouds.
- Make your story bigger than life.
- Don't be afraid to share any idea.
- Show and tell doesn't have to be a pitch.
- Let them tell your story back to you in their own words.
- Everything should be fun, unless you show them it's not.
- If you're stuck – make something up, even if it doesn't make sense.
- Ask people to look at you do something and then "entertain" them.
- Be as excited about 'telling' someone the story as what you are going to say.
- Accent your work with music, color and voice like toppings on ice cream.
- Campaigns are like friends; do something for your audience to improvise with you.
- The more complex you make your pitch the less it will inspire.
- Listen, laugh and show your tale with everday actions.
- Inanimate things can hold great power.
- Dance without music.
If it doesn't make sense to them – it doesn't make sense at all.