JWT 2012 Trend Love

As I gear up for the new years prognostications I always find an amazing array of great thinking. JWT never ceases to impress me year-in and year-out. Please see the following presentation: 

JWT 10 Trends for 2012 Executive Summary

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Key takeaways for me are the following:

• Economic uncertainty and "shared responsibilities" fuel future thinking
• More brands will deploy lower cost; smaller-sized products
• "Comfort" products in a down economy will flourish
• More cause marketing finds its way into business models
• Marriage on the decline
• Tablet gestures and mentality will find its way to motivate consumerism
• Redefining old age/mature markets

What are your thoughts? I'd love to hear what you're thinking about for the new year? End of the world dates, whatever yah' got.