I built my career through on-the-job training over the last 20 years. Yes, I have a traditional “creative” direction/education and therefore have a strong foundation in best practices when it comes to things such as color, composition and concept. And when everything comes together correctly, it results in a well-crafted end product.
You wanna be one of the cool kids in the marketing lunchroom? Then you damn well better have a blogger outreach program. This is a micro-PR concept in which you research popular bloggers within the context of the client you are trying to promote. More often than not, you want to share a product or service with the blogger with the intent of getting a positive review or mention.
Something immediately pops into your mind when you hear the term “social media. But your definition might differ from that of your boss, or your neighbor, or Seth Godin. The fact is that social media is far more nuanced than most people realize. This topic is near and dear to my heart, and I’ve been preaching about it for the last year – "social business."
So Dino, tell me what is "Triberr"? Triberr is a weapon that helps small bloggers effectively compete for attention against large media properties, like Mashable, Huffington Post, NYTimes, etc. It's interesting that you should describe it as a weapon seeing as that's how I've seen it since day one. Berrie Pelsner was kind enough to invite me into the beta fold and I've been a hardcore advocate ever since.
I get a lot of questions frequently that seem to pile up. In the "social" aspects of what I do professionally it seems that there are no concrete answers. Everyone answer is vague and tirelessly noncommittal. Instead of trying to chip away at each one, I took a big stab at aggregating as many as I could think of and putting a bow on em'. I know the deck seems needlessly massive but I think there's some great takeaways in there no matter what level you're at.
Obviously you should pay attention to the number of followers. But more importantly, you're looking for their "true reach." True reach is a metric for those who engage in two-way communication about a trend or an industry. Get a feel for the writer’s “voice.” See if you share the same mindset.
Monday, January 7, 2013 at 12:42PM