When people first construct a “personal brand,” the last thing they're concerned about is juggling the content, data, monitoring and associated analytics that come along for the ride. Personal branding sounds like a great idea on the surface. It allows you to control ownership of your voice, create thought leadership and add credibility to your professional outreach.
My cohort @shawnvincent recently made a great point about this graphic: "OWNING negative comments. I've always thought a couple negative comments give credence to the good comments. And so often the negative comments are clearly authored by someone who is CRAZY."
From time to time I look at a client’s audience and realize it is far too broad for just one social channel. This often happens with travel, destinations, trending products and seasonal variances that can attract a broad demographic.
OK, so maybe not my LAST post for the year ;) So sue me, I won't shutup. So you open your package that you've so eagerly waited for and notice that it's broken. So upon review of your surveillance equipment you come across this little gem:
Here's a quick checklist presentation I like to show people when they work with me on creating a logo/identity or brand mark. It gives you a good sense of what you should be asking yourself and (often more importantly) what to be asking OF your design team or agency. Hope it helps.
Want to reintroduce a loved brand? Want to show the power of a simple idea? Want to create a world that people will love, explore and enjoy? AppShaker use augemented reality and National Geographic's brand to do just that – and I love it.
Wednesday, October 17, 2012 at 10:13AM