This post won’t go over well with everyone in the design community. Some of them might get their Pantones in a wad over what I’m about to tell you. But by the end, the rest of you will be thanking me. And to the designers that hate this post, it's better that you know the rules then to hate the game.
First and foremost is that today’s youth aren’t as hardwired as I expected to pursue and adapt the latest technology. I was surprised to see that fewer kids than I anticipated were attached to a social channel. Facebook was the primary platform of choice for social communication, and a few students selected personalized channels such as Instagram or Pinterest. Additionally, I was surprised that more kids were not putting their arms around these channels to get a foot in the door for their upcoming career.
I built my career through on-the-job training over the last 20 years. Yes, I have a traditional “creative” direction/education and therefore have a strong foundation in best practices when it comes to things such as color, composition and concept. And when everything comes together correctly, it results in a well-crafted end product.
I know that I've been bad about posting the past two weeks. I've been buried in a ton of interesting things. Let's recap shall we?
I've reported to you my recent education of the modern electronic recording artist. This old dog can indeed pull his head from his ass if given the time and inclination to do so. Therefore, I found myself exploring new artists and came across a recommendation of Amon Tobin. Needless, to say I was stunned when I saw the brilliance not only in his music but the amalgam of talent they've assembled to rethink the physical stage for the artist.
Look at the fantastic group of Type-A brainiacs you gathered around that table to brainstorm the next great Web-based, mobile or tablet application. You have a list of goals, functionality and UI/UX ideas. However, I bet that nowhere on the list is anything about how advertisers will use the tool. But I bet you DID think about how brands will use the tool – didn’t ya?
Tuesday, February 12, 2013 at 9:52AM