Entries in The Automobile (7)

Tuesday
Mar092010

Choose Your Own Adventure – YouTube Style!

I'll be the first one to tell you that I don't have anything really all that compelling on my youtube channel. I know how to use it beneficially, but will all the tools at my disposal it probably gets pushed a little further back than most. So when I see something like Hot Wheels create a video clip, 'choose your own adventure' game with their YouTube presence I see something happening that inspires me. Could this be your next storytelling vehicle?

The key to this little campaign is using YouTube's ability to link to other video clips. While it looks like a bit of real game play what's actually happening is a simple reference link to another video clip based on what you choose. Simple, clever an effective.

Tuesday
Dec292009

C´etait un rendezvous – My Love To You

Any real gearhead, auto/speed junkie will tell you that is you want pucker the "ass dyno" you look no further than the 1976 film C'était un rendez-vous. This cinéma-vérité classic shows a stabilised camera mounted on the bumper of a Mercedes-Benz 450SEL 6.9

C'était un rendez-vous ("It was a date") is a short film (under 10 minutes) made in 1976 by Claude Lelouch, showing a high speed drive through Paris. ~ Wikipedia

Others that have taken a page from this classic include The Ghostrider and even Jay Leno!

Thursday
Sep242009

RJ Miolla – Killin' it!

Ralph "RJ" Miolla is a near and dear friend of mine that shares a passion for all things automotive, as well as advertorial. RJ comes from a family of designers that also make some of the world's finest packaging graphics.

For years he's been building, racing and trading cars and most recently has made a tight connection with television program "Pinks" on the Speed Channel. If you've ever been in a fast car and understand the thrill of "killin' it" then you will indeed enjoy RJ most recent video.

And if you enjoyed that here's more for your sweetooth.

Sunday
Jul262009

The Car Ferrari Doesn't Want You To Know About

The Rossion QI.


Faster than an Ferrari F430 and... $150,000 less? Yeah, that's what I'm talking about! Not that I have a 100k sitting in another suit to spend but it's a suite ride, and it is built (so to speak) in Florida. Rossion used to be a company called Noble, built in the UK by racer and engineer Lee Noble. Since that time the company was sold and given the rights to sell in the United States.

What makes the car unique really is the price tag. The car, I've read, has amazing handleing and rocket like speed do to the 450hp, twin-turbo, V6 power plants, sitting on a manual six-speed and a dry weight of under 2,500 pounds. For speed geeks the world wide I just gave you wood the likes of the morning cannot produce. Current specs put the 0-60mph at a neck-snapping 3.2 seconds and the 0-100mph in 7.2 seconds. What this means is you just handed the ass to [most] super cars in the world without coming close to their pricetags.

Here's how it happens. Shipping a car like this overseas to the states requires it going through a battery of emissions, and often de-tuning (yes you heard me – making it slower) exercises. But fear not children of the porn there's a loophole. If you take a car that is in pieces, say the engine and transmission, it can "reassembled" as a "kit car" without the needless de-tuning and expensive processes. So when the Rossion Q1 is sent to the states you will come to the factory and 'oversee' the manufacturing of your kit car and let the experts at Rossion assemble it for you. Oh did I mention – with a factory warrant? You get a brand new car, with warrant, at a fraction of the price that will dominate the streets. Yummy.

Yes, yes, antagonist, it's proably louder than the shuttle and has no trunk space. But it does have AC, two leather trimmed bolstered seats and comes in array of color combinations.

Other amazing cars such as the Nissan Skyline GTR can be purcharsed in the same way. So you put it together yourself, or with the assistance of others you get blessed "Loop Hole"!

- "The production, sale and importation of automotive bodies alone (i.e., no chassis, engine or transmission) are not regulated by EPA since such units are not considered "motor vehicles" under the Clean Air Act. EPA form 3520-1 is not required for imported automotive bodies. A motor vehicle from which the engine has been removed is still a motor vehicle and is not considered a body."  Wah-lah!

Tuesday
Jul212009

Kia Or Lamborghini

This just in. You'd think I live in Miami. "obo or trade" – What, like a house?

Monday
Jun152009

Not to be outdone by their past...

BMW has crafted yet another brilliant campaign – http://www.expressionofjoy.com

While we all wish that we were the AOR for BMW I have to give them the utmost respect for putting vision before product. From BMW Films to Expression of Joy, it's nice to watch the industry shake their heads.