I built my career through on-the-job training over the last 20 years. Yes, I have a traditional “creative” direction/education and therefore have a strong foundation in best practices when it comes to things such as color, composition and concept. And when everything comes together correctly, it results in a well-crafted end product.
I was a much younger man then. Fill with energy and rage for that day. Days would follow and we would fall further into blame. The flags went up and so did the fists. Status quo. Today, I take my little girl to school. I look into the eyes of the future, my future, possibly your future. All I see there is love, laughter, dreams and discovery. We must now teach undying fearlessness with dogged practicality.
Think back to your first real job. Remember that one old-timer who had all the great stories? I don’t mean the bitter guy who wore a tie with his dandruff-covered short-sleeved shirt, and referred to upper management as “The Gestapo.” I mean the funny dude who seemed to know his shit, but also had a million great stories about the industry. He knew every client, went to all the trade shows – and talked about flying on airlines like Eastern and Pan Am. Back when they served real meals. In coach.
My 4-year-old daughter “Sydney” is a great many things to me. First and foremost, I hope she becomes a valuable member of society. Secondly, I hope that she can teach you a few things that she has already taught me:
Don't go at it alone Integrated marketing requires more than one channel. That's where the "integration" comes from – duh. Look at your advertising campaigns like a theatrical performance; everyone plays a part to tell a much larger story.
In the life of a professional advertiser, web/mobile designer, integrated marketer or creative director, there are few things more intimidating than preparing and pitching the first round of creative. It’s kind of like being a football coach who is designing plays for a big game – but with a lot more caffeine.
Monday, January 7, 2013 at 12:42PM