Conference 101: Give the People What They Want

You’re producing an upcoming conference, and you have a thousand items on the to-do list. Layer on top of that a budget and needs assessment to go along with the thousand tasks. Reality check: You need to sacrifice a few darlings on your list. Prioritize based on the wants and desires of people attending the event. Your main concern should be the owners of the butts that occupy all those folding chairs. They even supersede your the wants and desires of sponsors. This little detail often seems to escape the novice event producer.

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Webinar 101: Let Your Voice Be Heard!

Suck it up, put on the big-girl panties and host your first webinar! You know you should produce a webinar to extend your messaging. The problem is that you are intimidated because of the technical challenges. You think putting on a webinar is a daunting, complicated integration of technology, preparation and promotion. Good! Because you are absolutely right.

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The Fine Art of Pitching Your Creative

In the life of a professional advertiser, web/mobile designer, integrated marketer or creative director, there are few things more intimidating than preparing and pitching the first round of creative. It’s kind of like being a football coach who is designing plays for a big game – but with a lot more caffeine.

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Webinar: eTips 2012 Trend Report

I'm very excited. I woke up to find this morning that my webinar, that I presented yesterday, made the cover of slideshare! We've admittedly created a nice body of good content here. I'd highly recommend you sift through the decks of your specific interests, give em' a look and give me your feedback! Enjoy!

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What Was "Most Contagious" About 2011?

Hi. My name is Justice, and I'm FOMO. This means I have a "fear of missing out." This affliction causes me to be “cool hunting” at all times as I try to stay on top of what's breaking in creativity. Think of it like petting the cat in “Dune” to get the serum that will maintain my life. Stupid. Dear Lord, did I really just type that?

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JWT 2012 Trend Love

As I gear up for the new years prognostications I always find an amazing array of great thinking. JWT never ceases to impress me year-in and year-out. Please see the following presentation:

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