Entries in Content (23)

Thursday
Dec152011

What Was "Most Contagious" About 2011?

Hi. My name is Justice, and I'm FOMO. This means I have a "fear of missing out." This affliction causes me to be “cool hunting” at all times as I try to stay on top of what's breaking in creativity. Think of it like petting the cat in “Dune” to get the serum that will maintain my life. Stupid. Dear Lord, did I really just type that?

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Friday
Dec092011

Justice Mitchell's 2012 Predictions: Part Two

Cloud computing services: This should come as no real revelation. Cloud computing and everything cloud-related will explode from here on out. I'm also going to make the assumption that my readership already knows about cloud computing. If not, go here and get your learning on.

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Thursday
Nov032011

Pulling A Qwikster: Learn Now Or Be Doomed To Loose Our Trust

"Pulling a qwikster" – the act of a company returning to its previous way of doing something after making an ill-conceived decision and being slapped by innumerable denizens of the social media community. The decisions are usually an attempt to create more revenue without doing any real work. Even worse, these decisions sometimes kill beloved products or services that the company does not consider cost-effective.

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Wednesday
Oct192011

Links, Likes & The Future Of Gamification

Billions of years ago, when the earth was cooling and a few tiny amoebae started their sexy little single-cell dance in a pool of water, Carnegie Mellon University Professor Jesse Schell talked about the future beyond Facebook games. Well, at least two years in Web time seems that long on the evolutionary timeline. Professor Schell is the creative mastermind behind Schell Games, and the guy is an absolute monster when he shares his thoughts on the future of gaming.

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Wednesday
Oct052011

So What Are The Rules For Gamification?

There are a slew of things to take into account when adding or creating a game-like environment for your site or its content. I'm going to assume that I don't need to tell you that, before any of you determine your goals, you should do a deep competitive analysis and determine the mindset of your demographic prior to spending any real money in this direction. This topic is a bit more than 101 when it comes to the new-world marketer, as it's making rapid changes and not a lot of it has been truly tested...

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Monday
Oct032011

What Is Gamification?  

Well the wiki says "Gamification is the use of game design techniques[1] and mechanics to solve problems and engage audiences. Typically gamification applies to non-game applications (also known as "funware"),[2] particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications. It also strives to encourage users to engage in desired behaviors in connection with the applications.[3] ...

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