Rich "Video" Media ramping up for 2010

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Sep222009

Tuesday, September 22, 2009 at 5:02PM |

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The Brand Value Of Rich Media And Video Ads

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7 of 23 intersting intel: On average, rich media with video has been the most successful of the ad formats studied at driving brand favorability. Figure 7 shows that exposing audiences to a single rich media with video ad, on average, results in a 2.30% increase in brand favorability among exposed groups compared to control. In contrast, simple Flash shows the poorest results at driving brand favorability.

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