Monday
Oct032011

What Is Gamification?  

Well the wiki says "Gamification is the use of game design techniques[1] and mechanics to solve problems and engage audiences. Typically gamification applies to non-game applications (also known as "funware"),[2] particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications. It also strives to encourage users to engage in desired behaviors in connection with the applications.[3] ...

Click to read more ...

Monday
Sep262011

Your Hierarchy Of Social Media Needs

Much like Maslow’s hierarchy of needs in psychology, there are various levels in social media that are becoming galvanized within the discipline. Therefore, we’ve outlined each, starting from the bottom and working our way to the top. While this document is a generalization, we know that each client has specific needs and we can work with you to create customized solutions to meet them.

Click to read more ...

Sunday
Sep112011

Bullies And The Fork In The Road

Most of you don’t know this, but the beta version of Justice was a far cry from the uber-social techno-dweeb you know today. My “once upon a time” took place in Breckenridge, Colo., circa 1977. I was not part of any clique, wasn’t a trust-fund kid, and didn’t have a huge network of homeboys. My funny name didn’t help. And to top it off, I was in educational support classes because I had to play catch-up after starting in Florida’s rudimentary education system.

Click to read more ...

Friday
Sep092011

The Baker's Dozen Of Social Media Suicide 

Do you want to be one of the “social glitterati?” Do you want the admiration and respect of the impressionable masses that follow your every post, Tweet, update and check-in? Then pay close attention to this list of social media mistakes you should avoid:

Click to read more ...

Wednesday
Aug312011

The Elusive Social Media Crisis Management Plan

I go ballistic every time I read another blog post from someone who provides this frothy bit of advice: "Have a crisis-management plan in place." Gee thanks. That's it? How about a little help with the plan, pal. Otherwise it's like giving someone a smoke detector, but not telling them they need to take it out of the box, install a battery and mount it in the hallway. You've given them a great tool but they're still going to burn.

Click to read more ...

Thursday
Aug252011

The Cancer Of Becoming A Social Media Celebrity

So yesterday I attended Dan Zarrella's "The Science Of Social Media" that promised just-released secrets to the ways of social media. So I bite. First, things first before I go on a rant about the collapse of the this man's social empire. Dan Zarrella is/was a great mind. He has incredible insight with valuable metrics and information about twitter and Facebook users, and a myriad of other topics. I've quoted him in conversation, I pushed his relationship with Hubspot's services. I still look at Hubspot as a sound leader in the industry with a WEALTH of information that they freely give away. To that I say Hubspot is top-notch – at least at the time of this post. What tomorrow brings remains to be seen.

Click to read more ...