In my experience with both agency and client I've often heard "well we have a small budget so we can only do this..." Wait, what? Is this a creative meeting or is this a funeral? First, let me tell you what sad little emotional creatures we overly sensitive creative types are. We're a ball of fire that you walked in and pissed on before you told us hello...
I still hear people say 'well I'm not sure if my social media efforts are creating enough traffic to my website.' To that, let me say this: Stop worrying about having every friend, fan and follower use your website as some epicenter of truth. This is ineffective thinking from today forward. Social media is not a direct connect to sales. It's not "buy now." It's "have you heard?" and the thing that people seem to forget is that while pushing product is fine, loyalty to that product/brand/service is going to maintain a long-term customer and make you more money over time.
There's no chronological order to the countless mistakes that I've made over the last twenty years, nor I'm sure the same will be said for the next twenty years. Many of you will look at this list and laugh and think "what a fool." Others of you know that this industry, having been building site since 1994, had no rules, no manuals, no "best practice," just a lot of us 'winging it' and hoping we would make something great.
Subject: "Budget Crisis" Dear Mrs. Adams, I know that this may fall on deaf ears but in all my political ignorance I've only recently come to understand the breadth of the budget crisis through educated conversations with my spouse. I'm not sure what is being done, but I wanted to express my fear to someone with the power to change.
I'm not going to lie – building your social empire takes time. It's a marathon and not sprint. But as with all things there are things you can do right and wrong. Why take the time to make the mistakes I've already made, when I can give you some quick tips to get you started!
Whether it's a sign of the times or just the expectation of the poor economy, talent seekers are looking for more from their prospects. Resumes of the past are now being replaced with videos, presentations, self-promotional websites and clever marketing to get noticed.
Monday, August 22, 2011 at 9:13AM