Becoming A Brand Evangelist, My Way.

I've been in interactive, advertising and social media for nearly two decades and in that time I've learned a handful of things. One is about people, more so the people that already get your brand, product or service and are willing to evangelize it. They do this simply by using, talking and supporting its claims as 'their best in class'. A new movement in social media is rightfully sweeping across most campaigns I initiate, it's the construction of "Brand Ambassadors"...

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Why Does "Publishing A Book" Seem To Be The Only Avenue To Credibility?

In a day and age where more content is generated in a minute on Facebook than a year virtually a decade ago, I see publishing a book as tired mediocre into the foray of 'perceived credibility'. Much like the psychological phenomena of 'social proof,' it seems that you're only invited to the big-boy table if you cranked out a few boxes of dead trees...

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Social Media Policies - A "Get Out Of Jail Free" Card?

You hear a lot of companies doing their best to jump on board constructing "Social Media Policies" (SMP). SMP are indeed the foundation from which you must not only hire the respective positions from but mandate that anyone within your company that uses social media tools understands. We here so much about a few key strokes ruining brands these days with the misuse and lack of understanding that can come from not using social media properly...

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Instagram From The Top Down

Here's a deck I put together for a little Instagram show-and-tell at work:

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Tasty Intelligence From Dell's Social Posse

When it comes to launching products Dell Computers is one of the many brand power-houses. Richard Binhammer, is one of the head cats in Dell for their social media division. While I didn't see if give this presentation there are some nice nuggets in there that can benefit. Additionally, as I'm taking my 'Advanced Social Media' certification through the University of San Fransisco I recently watched a lecture that include some amazing insight from Richard Binhammer...

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Instagram Photographers That Make It Sing

One of the many things I love about the smartphone app instagram is that it treats everyone with an open playing field. Yes, there are first-timers and seasoned professionals all in the mix. The beauty of that is we're all in the same collective simply feeding off one another. Bound by a little square format and handful of filters. What comes from that is some incredibly inspirational photography for me to witness...

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