Clients will talk a good game about wanting to be cutting-edge with their thinking, how they want their new campaign to be something that people will remember and be 'award winning' but when it comes right down to it, most clients are too risk-adverse in a depleted economy to push the envelope because of fear--
That's right, with a bit of crowd-sourcing and a whole lotta' love we give you the 'awesome sauce' list. I'm sure there's a million things we missed, so consider this a conversation starter. Looking forward to hearing your thoughts!
Here's a little list* that I complied of things that I think are not nearly as good as the past two (even three) decades. This is of course my opinion, but it's my blog so piss off. But seriously the "craft" of so many things has just failed us as a society, as we readily are willing to digest any crap because we're to lazy to make anything better
Here's an interesting article debating the likes of #EA and others regarding digital influence: http://adage.com/article/digitalnext/social-media-a-bad-measure-influence/227557/ - while well rounded, I must say to think that #SoMe is the (by no means) not the only measurement. Most current metrics are flawed to begin with as there's no defined standards and regulatory compliance. I practice #SoMe and don't hold nearly the stock in klout and other services as this article seems to portray. What are your thoughts?
Need some juice for that client that isn't certain that social media is for them? This deck is great resource for you. I've taken the time to vet out what I see as key points for me as a marketer and as an entrepreneur. I hope this gives you some great metrics:
Yesterday I had a great discussion with a client about social, often known as 'digital' influence. Social influence is a huge buzz term within our industry right now, as it seems to be skyrocketing as importance to marketers that are seeking people to purchase and more importantly talk about their affinity with said product to their network of friends, fans and followers. These people are seen as pure platinum.
Thursday, June 9, 2011 at 10:22AM