There are some critical decisions that needs to be made that can effectively make or break a rogue campaign before it even starts. Are you going to be transparent to your user that you're advertising, or not? They both have there pros and cons that break down very simply.
So while camping this weekend with my mother, partner and friends I learned a great deal about people, marketing and social connectivity. You would think that being "unplugged" is the curse of all curses for people like us, and that how could you possibly get anything tangible from twenty people sitting around a fire, falling into tents and comparing RV leveling tricks. But you can – in spades.
• Be fearless. • Ideas are just clouds. • Make your story bigger than life. • Don't be afraid to share any idea.
Clients will talk a good game about wanting to be cutting-edge with their thinking, how they want their new campaign to be something that people will remember and be 'award winning' but when it comes right down to it, most clients are too risk-adverse in a depleted economy to push the envelope because of fear--
Today I saw that the CDC put together a page for the zombie apocalypse. Even better, they give you the option to put banners on your blog or website. As many of you know I'm the zombie apocalypse, crazy conspiracy guy. I'm over the moon landing, (thank you very much Mythbusters) but I still say that we didn't kill Bin Laden and we have him tucked safely in basement somewhere with a car battery strapped to his testicles, and I'll sleep OK knowing that.
1. Have theme music for when I walk into a creative pitch. I've given this some thought and while Slipnot's "Pychosocial" might be apprapo, I think that AC/CD's "For those about to rock" is a timeless treasure that all clients can bond with...
Sunday, June 26, 2011 at 4:14PM